Let’s Talk Pride Tape


Unless you’ve been living in the cone of silence for the past few weeks you’ve almost certainly heard about a great initiative called Pride Tape. In this article, I will be talking about why this is a worthy cause and what you can do to help. If you’re looking for anti-Jultz related material then this is not the place for you. Today, I’m talkin’ Pride Tape.

If you haven’t seen the commercials on TV the purpose of Pride Tape is to raise awareness for athletes in the LGBTQ community, aimed at helping them feel comfortable being themselves, and continue playing the game they love. Unfortunately, some young athletes do not feel comfortable with themselves, because of who they are, and even end up leaving the game entirely. This is a fact that needs to change.

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Pride Tape’s mission is, essentially, to create a “badge of honour” for teammates, coaches, and pros to show their support for athletes of all backgrounds and sexual orientations. The goal is to create an environment that is open, and understanding for athletes in the LGBTQ community. It’s a right that everyone who has ever wanted to play hockey should have, and it’s time we start moving towards that goal. 



As I write this article, the Kickstarter campaign is currently sitting at $20,619 with a goal of $54,000 with 29 days to go. We need to get this total climbing as they need the funds to start producing the tape, and preparing for distribution. Unfortunately getting an idea like this off the ground isn’t as simple as snapping your fingers and getting the tape on store shelves. They need your support and make sure that this very important initiative comes to fruition.

What will your money be used for? From the Pride Tape Kickstarter page:

Funds from Kickstarter will make it possible for us to produce the initial run of 10,000 rolls of tape, plus the stickers. The next step after Kickstarter will be to get this tape in the hands of as many players and teams as possible—and to set up the transactional Pride Tape website for selling the tape. Our dream is to expand into Pride Tape products for other sports.

What I’m asking from you guys is your help to make this happen. I’m asking that you skip that $6 coffee tomorrow morning, or to skip that fast food you had planned, and instead put that money towards Pride Tape. If you don’t have the cash to donate you can still help by sharing this article, and spreading the word on social media.

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If you’re a fan of hockey, or sports in general, this is a cause that should matter to you because you never know who is leaving the game because they don’t feel like they’re welcome. You never know who we could be missing out on. Maybe someone with the talent to become the next Connor McDavid has already quit playing the game, and that needs to change. Head to PrideTape.com to make a donation today.  


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Over the holidays we actually had an opportunity to speak to Adam Rozenhart (former Nation overlord) and Jeff McLean about where the idea came from, and where they’re at with the initiative. If you want to skip the rest of the podcast, you can jump right to the 29 minute mark where Adam and Jeff jump in on the conversation. 

  • Stanley

    I really appreciate all these comments today. In the past I have often thought about various posters “wow, this guy is a total douche bag, what an idiot”. Then I would feel bad about about thinking that way just because someone disagrees with me about roster deployment or Chia’s off season acquisitions. Then today I see many of those posters spewing bigotry & hatred over some rainbow coloured hockey tape.

    Thank you for confirming my earlier assumptions.

      • Rob...

        I find it amusing when someone blankets themselves in the ‘people of faith’ group. Which faith? Which one’s right? Are the rest wrong? Some christian sects believe if you aren’t part of their particular sect you’re going to hell. Care to comment on them? What about Scientologists? Mormons? Pastafarian? I couldn’t care less what faith you identify with up until you try to dictate how law abiding citizens conduct their lives.

        Every religion I’ve ever had dealings with was constructed by, run by, and full of people capable of all the good and bad traits that make people people.

        • MorningOwl

          i’ve heard of Rastafarians, (Bob Marley) but Pastafarians sounds much tastier…

          I am not sure though why you insist on aligning people of faith opposite the “law abiding citizens”. Last I checked, every person of faith I have met is a law abiding citizen as well… and have equal protection against discrimination and prejudice and hate and bigotry. If you cannot see yourself, that is not different than a lot of the hateful and bigoted people you address… same cloth, different side. I am not sure how you jumped to anyone dictating anyone’s way of life – I have not, nor has anyone I have read here, suggested people shouldn’t live the way they choose – it’s just that some don’t see their own hateful words as bigotry – not surprising given the nature of bigotry.

          and your whole argument about “Which faith? Which one’s right? Are the rest wrong?” is just you continuing to mock, disrespect and denigrate that population. keep it up.

          glad you are amused though – i also find it amusing that the one most vocal about the “hate” is the very one that has spewed the most hate here, but only towards a group that is OK to target… real Archie Bunker mindset.

          • Seanaconda

            Pastafarians are the ones that wear colanders on their heads. They worship the great flying spaghetti monster. But anyways people are good or bad regardless of faith. Also the pastafarian thing is real

      • Stanley

        “Your trying to sell a deviancy and legitimize it to normal people by delusion.”

        Do you seriously not see hatred & bigotry in comments like this? Deviancy? Just because you dont agree with a lifestyle doesnt make it deviant. You see bigotry against religion because you are religious and ignore it when it goes against a group you dont agree with. Your views are clear to everyone here.

        • MorningOwl

          so, you also see it a well against people of faith you’re saying?

          the comment you shared may border on bigotry, and definitely epitomizes the old school way of thinking, but my point is that there is much more ignorant, sarcastic and demeaning comments directed towards people of faith – and it doesn’t even register to those spewing it that they are actually committing the very bigotry and discrimination they are accusing others of. if we are going to call the comment highlighted “hate” and “bigotry” then i believe to be intellectually honest, you have to do the same towards the mocking and disparaging comments aimed at believers.

          I am all for equal rights 100% – but if you can be honest, you will see that the hatred and mocking and bigotry towards christians goes unchallenged. double stand = hypocrisy.

          • Ned

            “but my point is that there is much more ignorant, sarcastic and demeaning comments directed towards people of faith”

            I haven’t noticed any examples of these types of comments towards people of faith being made here. But Stanley’s point is valid, the comment he quoted is bigoted. I’m not sure how or why you can disagree.

  • Admiral Ackbar

    Oilers Nation: you have great writers and a brilliant platform.

    Still, I’ll be taking a hiatus from this site after reading the ignorance floating around in your comments section. Being a (half) visible minority, I’ve seen a slightly different brand of this ignorance in my home town (Edmonton) and empathize greatly with the LGBT community.

    I hope ON keeps doing what it does but I really desire that the arrogance/ignorance be banished from this site. There are many elements of the LGBT cause that women (suffragettes) faced at the dawn of the 20th century.

    Of all people, straight men (those who are discriminated the least on this planet), ought to take a step back before spreading their trite, poorly thought through arguments.

    A bientot, ON. https://youtu.be/3CPjWd4MUXs