How many goals will Jordan Eberle score next season?
Jonathan Willis
July 16 2012 09:27AM
Jordan Eberle had a great 2011-12 season. However, his goal-scoring was largely shooting percentage-based – does that mean it’s going to drop off, or is Eberle one of the league’s rare high-percentage shooters?
To try and answer that question, I decided to look at a group of 15 players since the mid-1990’s who had posted shooting percentage totals similar to Jordan Eberle over their first two seasons. The list is as follows, with the group average compared to Eberle’s totals over his first two seasons at the bottom:
| Rk | Player | From | To | GP | G | A | PTS | S | S% |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Mark Parrish | 1999 | 2000 | 154 | 50 | 31 | 81 | 281 | 17.8 |
| 2 | Jonathan Toews | 2008 | 2009 | 146 | 58 | 65 | 123 | 339 | 17.1 |
| 3 | Paul Stastny | 2007 | 2008 | 148 | 52 | 97 | 149 | 323 | 16.1 |
| 4 | Alexander Radulov | 2007 | 2008 | 145 | 44 | 51 | 95 | 279 | 15.8 |
| 5 | Evgeni Malkin | 2007 | 2008 | 160 | 80 | 111 | 191 | 514 | 15.6 |
| 6 | Steven Stamkos | 2009 | 2010 | 161 | 74 | 67 | 141 | 478 | 15.5 |
| 7 | Lee Stempniak | 2006 | 2007 | 139 | 41 | 38 | 79 | 266 | 15.4 |
| 8 | Thomas Vanek | 2006 | 2007 | 163 | 68 | 64 | 132 | 441 | 15.4 |
| 9 | Ilya Kovalchuk | 2002 | 2003 | 146 | 67 | 51 | 118 | 441 | 15.2 |
| 10 | Ryan Malone | 2004 | 2006 | 158 | 44 | 43 | 87 | 292 | 15.1 |
| 11 | Dany Heatley | 2002 | 2003 | 159 | 67 | 89 | 156 | 454 | 14.8 |
| 12 | Martin Havlat | 2001 | 2002 | 145 | 41 | 51 | 92 | 278 | 14.7 |
| 13 | Alexander Semin | 2004 | 2007 | 129 | 48 | 47 | 95 | 335 | 14.3 |
| 14 | Sidney Crosby | 2006 | 2007 | 160 | 75 | 147 | 222 | 528 | 14.2 |
| 15 | Jonathan Cheechoo | 2003 | 2004 | 147 | 37 | 26 | 63 | 269 | 13.8 |
| Average | 151 | 56 | 65 | 121 | 368 | 15.3 | |||
| * | Jordan Eberle | 2011 | 2012 | 147 | 52 | 67 | 119 | 338 | 15.4 |
As we can see, the averages compare very well to Eberle’s two-year totals, so this would seem to be a comparable group. How did they do in their third NHL season?
To answer that question, I’ve nixed Alexander Radulov (he left for Russia after his second NHL season) and gathered the numbers for this group’s third year:
| Player | GP | G | SH | SH% |
|---|---|---|---|---|
| Mark Parrish | 70 | 17 | 123 | 13.8% |
| Jonathan Toews | 76 | 25 | 202 | 12.4% |
| Paul Stastny | 45 | 11 | 118 | 9.3% |
| Evgeni Malkin | 82 | 35 | 290 | 12.1% |
| Steven Stamkos | 82 | 45 | 272 | 16.5% |
| Lee Stempniak | 80 | 13 | 162 | 8.0% |
| Thomas Vanek | 82 | 36 | 240 | 15.0% |
| Ilya Kovalchuk | 81 | 41 | 341 | 12.0% |
| Ryan Malone | 64 | 16 | 125 | 12.8% |
| Dany Heatley | 31 | 13 | 83 | 15.7% |
| Martin Havlat | 67 | 24 | 179 | 13.4% |
| Alexander Semin | 63 | 26 | 185 | 14.1% |
| Sidney Crosby | 53 | 24 | 173 | 13.9% |
| Jonathan Cheechoo | 82 | 56 | 317 | 17.7% |
| Total | 958 | 382 | 2810 | 13.6% |
| Average | 68 | 27 | 201 | 13.6% |
The games played total is lower, but I wouldn’t read too much into that – it’s really a function of three players (Stastny, Heatley and Crosby) missing time in their third seasons. Overall, shooting percentage fell significantly – Stamkos and Cheechoo were the significant exceptions, though Cheechoo would fall off the map over the next two seasons – but an increase in shot rates made up the vast majority of the difference.
Based on this group, we would expect Jordan Eberle to see a jump in total shots, a slight dip in shooting percentage, and maintain similar goal-scoring numbers next season. Or would we?
The Other Way of Looking At It

In our initial look at this problem, we considered the first and second years of these players as one sample, not bothering to split up those two seasons to see how much progress each player made. If we do that, how does Eberle compare to the average?
| Player | 1GP | 1G | 1S | 1SH% | 2GP | 2G | 2S | 2SH% |
|---|---|---|---|---|---|---|---|---|
| Mark Parrish | 73 | 24 | 129 | 18.6% | 81 | 26 | 152 | 17.1% |
| Jonathan Toews | 64 | 24 | 144 | 16.7% | 82 | 34 | 195 | 17.4% |
| Paul Stastny | 82 | 28 | 185 | 15.1% | 66 | 24 | 138 | 17.4% |
| Evgeni Malkin | 78 | 33 | 242 | 13.6% | 82 | 47 | 272 | 17.3% |
| Steven Stamkos | 79 | 23 | 181 | 12.7% | 82 | 51 | 297 | 17.2% |
| Lee Stempniak | 57 | 14 | 100 | 14.0% | 82 | 27 | 166 | 16.3% |
| Thomas Vanek | 81 | 25 | 204 | 12.3% | 82 | 43 | 237 | 18.1% |
| Ilya Kovalchuk | 65 | 29 | 184 | 15.8% | 81 | 38 | 257 | 14.8% |
| Ryan Malone | 81 | 22 | 139 | 15.8% | 77 | 22 | 153 | 14.4% |
| Dany Heatley | 82 | 26 | 202 | 12.9% | 77 | 41 | 252 | 16.3% |
| Martin Havlat | 73 | 19 | 133 | 14.3% | 72 | 22 | 145 | 15.2% |
| Alexander Semin | 52 | 10 | 92 | 10.9% | 77 | 38 | 243 | 15.6% |
| Sidney Crosby | 81 | 39 | 278 | 14.0% | 79 | 36 | 250 | 14.4% |
| Jonathan Cheechoo | 66 | 9 | 94 | 9.6% | 81 | 28 | 175 | 16.0% |
| Average | 72 | 23 | 160 | 14.3% | 79 | 34 | 208 | 16.1% |
| Jordan Eberle | 69 | 18 | 158 | 11.4% | 78 | 34 | 180 | 18.9% |
In the first year, things look very comparable – Eberle’s shooting percentage (and consequently his goal-scoring) is a bit lower than the group average, but overall he’s in the range. The group managed 2.22 shots/game, on average; Eberle managed 2.30.
In year two, things change dramatically – because while our average group enjoys a modest bump in shooting percentage and a big bump in shots-per-game (they go from 2.22 shots/game up to 2.63 shots/game), Eberle sees no increase in shots-per-game and a massive increase in shooting percentage. Eberle literally goes from firing 2.30 shots per game in his rookie season to 2.31 as a sophomore.
The fact that Eberle’s increase – unlike our group average – is based on shooting percentage and not an increase in shots is troubling, because it raises doubts that his shot totals will increase in the same manner that the group as a whole did. We also know, barely short of a certainty, that his shooting percentage is going to fall from his second year totals.
Knowing what we do, there are three individuals on the chart above worth looking at in more detail: Paul Stastny, Sidney Crosby and Jonathan Cheechoo. What makes those three interesting?

Stastny and Crosby are of interest because they’re the only two players from our sample to see their shot totals in their second season either decrease or show zero growth. Every other player saw their shot totals improve significantly. In both cases, the players went on to show negligible growth over the rest of their careers to date. Stastny fired 2.26 shots/game as a rookie, while on his career he’s fired 2.37 shots/game; Crosby fired 3.43 shots/game as a rookie and his career average currently sits at 3.39 shots/game.

Cheechoo is of interest because he’s the only player on this list with a similar improvement in shooting percentage. Like Eberle – and like nobody else on this list – his shooting percentage jumped ~160 percent from year one to year two. In Cheechoo’s case, he was able to ride the shooting percentage wave for one more season before a long, slow, slide pushed him into the AHL. In his last NHL season (with Ottawa in 2009-10) he scored five goals on 117 shots (4.27 SH%) and he’s now been an ~11% shooter over two AHL seasons.
What are you saying!?!?

It’s important not to draw too firm a conclusion from the players we’ve looked at above – this is a small group and it gets smaller when we look at three individuals who relate to Eberle in some way. However, based on this data, if I had to project how Eberle fares next season I’d go with the following:
- A small increase in shots/game
- A large decrease in shooting percentage
- A significant decrease in goals scored
If I’m forced to pick a number? Over a full season I’d guess Eberle fires the puck ~190 times and scores ~26 goals. There’s any number of ways that could be wrong – particularly if Eberle finds a way to increase the number of shots he takes this season in a significant way – but if I were drawing a line in the sand that’s where I’d put it. I do not expect him to match 2011-12's totals in 2012-13.
THIS WEEK BY JONATHAN WILLIS
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- Follow Jonathan Willis on Twitter
I have a one almost-word reason why Eberle will be scoring goals at a stupid rate for the remainder of his time with the Oilers*: RNH.
Nuge will be feeding him sick passes for the rest of forever and Eberle has the hands to capitalize. And Nuge is only going to get better.
*Until he retires!!
I think he will put The Great One to shame and score 93 goals
Personally I don't care what kind of points any player puts up in a season. The only number I care about right now is 8th or better.
I HATE THIS WEBSITE JORDAN EBERLE IS A GOD I AM GOING TO GO LIVE UNDER A BRIDGE AND BAMBOOZLE TRAVELLERS AS THEY CROSS OVERHEAD BLOO BLOO BLOO BLOO
I'm pretty sure that Wanye will "lose" your paycheque for this article.
HOW DARE YOU PERSONALLY ATTACK EBERLE IN THE MANNER? YOU OBVIOUSLY HATE HIM AND WANT TO SEE HIM FAIL AND WRITING THIS ALL BUT ENSURES THAT WILL HAPPEN!.
DAMN YOU WILLIS!DAMN YOU TO HELL!
65 goals for ebs
@sizzler
To be fair, I'm not dropping Eberle's shooting percentage. I'm saying that I don't think he's the best shooter in the NHL by a wide margin, and that therefore projecting that his shooting percentage is likely to drop. There's a difference.
Secondly, if you want somebody to speak exclusively from a rose-coloured glasses viewpoint, than you're right not to read anything else I write - because I won't do that.
This same methodology was trotted out before last season to suggest that Jones was going to fall off a cliff. On the contrary, he astounded and disgusted stats guys across the Oilogosphere throughout the year.
Why is it that those same people simply cannot fathom the fact that talent often overrides the logical argument? With another year's experience under his belt and (hopefully) more experienced linemates (*cough* Hall...*cough* Gagner), you could just as easly suggest Eberle will have another great season. Maybe, MAYBE he's just that good.
Numbers don't often capture the intangibles of an outlier, which Eberle could certainly be. I feel sad for people who can't appreciate the beauty of sport because they're so myopically focused "on the numbers". For the love of god man, what does your gut say?
boring stuff if all you want is stats. Willis' analysis is totally fine with me. I can disagree without being a pig.
36
When it's all said and done I imagine he'll be a 25 - 30 goal 60 - 70 point guy for his career. (baring league wide shifts in scoring).
We've got a Patrick Sharp on our hands, which is fantastic.
@Team Hall
Like I said, only number we need be concerned about is 8th or better.
JW,
Why do you think it will be so hard for him to shoot more. He was 91st in SOG last year.
He and Bobby Ryan were the only 30-goal scorers with fewer than 210 shots, and Ryan had 204.
So let's say Eberle gets 210 shots next year and scores 34 goals.
Then he has a 16.2 SH%...I don't think that is unrealistic.
He will likely shoot more because he'll also avg more than 17:35/game this year.
If he plays 19 min/game and kept the same shots per minute played this year then he will be at 210.
Last year he averaged a shot every 7.6 minutes...If he plays 19 min and kept same average he'd be right around 210. Based on 80 games.
I agree his SH% likely goes down, but his total shots will go up.
50 goals!
Maybe i'm over simplifying, and 1 season probably isn't the best as far as sample size. But if the numbers show he is the best shooter in the game... maybe he is the best shooter in the game?
@godot10
Gosh, godot10, I didn't realize I had to live my life in boxes drawn by you.
While we're at it, what should I have for dinner? I've been an omnivore for most of my life, but I'm sick of living in two worlds. Should I embrace the nature-loving, shower/shave-hating hippy lifestyle and become a full-fledged vegan, or eat nothing but steak for the remainder of my days?
Ultimately I'll need to make a choice, and I've come to accept the fact that you're the only person with the authority to dictate the way I do things.
Help me, godot10, you're my only hope.
Eberle doesn't simply put the puck on the net, he puts the puck IN the net.
@Jonathan Willis
Great article, the argument is sound. I love Eberle as much as the next guy (and I sincerely hope he breaks Wayne Gretzky's goal scoring record next season), but it's a statistical prediction people it's not a damn condemnation of the guy...
Eb's is guaranteed to score more goals in 2012-13 than: 1.) me; 2.) you; and, 3.) everyone else on these boards combined.
Seriously, I think Eberle is in an enviable position because he'll have Hall, RNH, and the Yak feeding him for the foreseeable future and unless he gets snake bitten (literally, as in, "Jay Fester snuck a cobra into my left skate"), he'll easily pot in 20-30 goals a season and most likely, be a 30-40 goal scorer.
He should be able to pot around 35 to 40 goals, all things considered. A healthy season from his linemates is a big plus. New coach playing him against tougher opposition this year may hinder him a little, but with a beefed up defence (assuming Whitney is healthy and Schultz/Klefbom make the transition good) it may balance out. I wanna see LOTS of big stretch passes coming from our end to send Ebs in. He has great hands and can pick his shots, so give him some clean passes and have a good season with healthy linemates and I know we will be putting him in the same brackets as Tavares, Stamkos, Malkin etc from this year on.
I know nobody has touched on this yet, but let me get out ahead of the curve: how can I be so certain that Eberle's shooting percentage will drop? The link on "barely short of a certainty" is a list of every post-lockout shooter with 500+ shots, arranged by shooting percentage. Eberle's 18.9% would be the best number (by almost a full percentage point) in the entire NHL.
To everyone in the 30-40 goal range, I applaud your enthusiasm, but how does it happen? More shots or a repeat in shooting percentage?
Very nice, all ready starting with the negative uh? Jesus christ, so what next Halls only going to score 10 goals, RNH only going to get 30 pts? You're watching the emergence of a 35-40 goal sniper. Not a lot of guys in the NHL have a shot like he does and he's only going to get stronger and faster. And now throw Yak in the mix.....wow.
@BURROWSHASCRABS
So: more shots, or an increased shooting percentage?
It's not about being negative, it's about being accurate.
You're not looking at all the variables, and are being a bit unrealistic in the ones you've chosen.
I'll agree Eberle's shooting percentage was high last year, at an unmaintainable level, but I still think he averages about 13-14% for his career. Why?
1) Eberle is a sniper. The sheer accuracy and quality of his shots put him in the top 5% of NHL forwards IMO in terms of sniping ability. Perhaps 20-25 players in the league can have this distinction. I can't think of an Oiler with that nice of a shot in the last 15 years.
2) Eberle isn't a shoot-first player. He's not going to fire a ridiculous number of shots/game or shoot from poor angles (like Hall and Paajarvi). If you watch him play he'd much rather try to maintain possession or pass in hopes of creating a better Iopportunity than blindly throw the puck at the net. It's what makes him such a finesse player. It's like a Hemsky-like trait, except he's much more aware of when to shoot.
2) Eberle plays with RNH now. The quality of scoring opportunities he's seeing now, especially on the powerplay, is oodles higher than those he was seeing with Horcoff and Gagner. That shooting percentage is bound to stay >10% thanks to this.
I think Eberle scores on pace for 30+ at the very least, as long as he remains the #1LW and on the #1 PP unit.
More shots and a similar shooting percentage. Ebs will probably always maintain a high shooting percentage because he's a great one-shot scorer on the PP. The Oilers as a team will hopefully generate more shots because they'll be a better team in all 3 zones (oh god I hope so).
@Br91
If he fires the same number of shots - actually, let's increase it by 10%, to 2.5 shots per game - 205 shots on the season - and fires at 13.5% (your career number) how many goals is that?
205 * 0.135 = 28 goals. Two more goals than my projection, entirely thanks to more shots (I used 190 shots and a 13.7 SH% in my projection).
Have you consider throwing in unmeasurable factors. Like as to how Ebs thinks the game. I find that he is very selective as to when and how he shoots the puck. He tends to make the most of his opportunities and always seems to come through. This goes back all the way to Junior and the world championships. Just a thought but I find Ebs is more about using his head than just shooting for the sake of shooting. If he can't get the shot he wants he tends to hold on and look for the pass or get in a better position.
@ JW
I am with you, shooting percentage will come down slowly, but hopefully shots will increase as he get more ice time and better players around him.
I am in the 30-40 goal range estimate.
I see a modest drop in shooting percentage and and modest increase in shot rate to compensate.
I also suspect he will feed that shooting percentage off the powerplay, where as others have said, the Nuge boosts Eberle's shooting percentage with some ridiculous passes that Eberle rarely misses scoring on.
if Eberle was to see a significant decrease in his PP time or have to play with another centre for long stretches, then I could see a dip below 30 goals.
Can you segregate his shooting percentage at evens vs PP?
Never reading another one of your articles......its off-season and you are dropping ebs shooting %
After picking 1st for last 3 yrs....last thing I need to hear.
I think he can repeat the %. He's got unreal patience and he picks his shots very well.
Ebs potted 34 goals and 76 points. What would his totals of been had Hall and RNH not missed 20 games?
RNH was rookie and still was dominant. Its gonna be very scary this year watching RNH with more confidence, size ans skill set up Ebs.
Ebs will also have Yak and Schultz to play with and take some of the top defense pairings of his shifts.
Its is very possible for a 40-45 goal season with a mid 90`s point total.
@Dman09
Goals = shots * shooting percentage.
Therefore - if Eberle is going to score more goals, one of those things must increase.
It can be a byproduct of thinking the game better - or whatever quality you want to highlight of his - but those qualities must result in either one or the other. I'm asking how people see them translating.
Eberle is a sniper with deceitful moves and a very accurate shot. If he doesn't have a shot to make he won't take it as he has the ability to dangle or pass. With team offense improving I can see him getting more shots per game on average with his shooting percentage in his current range. He's a wonderful player. Very smart.
Mike Krushelnyski wrote:
I definitely see Willis' point, but this is a great one, too. With Eberle getting gravy 1PP minutes, his shooting percentage should remain ridiculous as long as the PP stays ridiculous. Probably not reasonable to expect him to repeat last year's number, but I don't think 15% is far-fetched.
@ubermiguel
That would mean he's the best shooter in the entire NHL by a full percentage point. I like his shot - I'm fairly confident he's a top-50 NHL shooter, maybe even top-10 - but I don't believe he's the best shooter in the game today.
I wasn't talking about him scoring any more or less, just a explantion as to the high %. I honestly think he will stick around the 75 point mark. Likely have flucuation between goals and assits but still sitting at the same level.
@Dman09
Oh, I think his shooting percentage will always be high - the number used in my projection was the number that my comparables group above managed in Year 3. 13.6% is still a top-5% shooting percentage in the NHL.
So, how does Daniel Sedin get so many goals with a low shooting percentage? Is he just taking a ton of shots at the net that aren't going in? Or is he being sublimely set up by Hendrick?
@ Willis:
Would you predict a similar drop-off in point production from Eberle's linemates?
Surely Eberle's potential drop in shooting percentage would have some measurable impact on his linemates' assist totals.
I'm not sure if you can predict an increase in the number of assists from RNH, for instance, if you can't predict an increase in goals from his linemates.
Oiler Domination to Follow
Eberle has FOUR factors that could help him maintain his current goal scoring pace and possibly exceed it.
1)He plays with the Nuge(Shooting percentage increased 5%- because the Nuge is simply the best)
2)More Minutes - he should see an incrase of 15-20% in icetime (more shots+more goals)
3)Oilers Powerplay - Eberle sits in the sniper slot - across from the Nuge(resulting in beautiful goals)
4) Justin Scultz - the puck will get up the ice quicker, more breakout passes and the Powerplay should be better
So I am hoping Eberle hits 35 goals this year due to these factors, is 40 hoping for too much? I would love to see Captain Clutch in the playoffs or play in meaningful games in March, and I think Semin would help our team get to the playoffs - and when he disappears, Captain Clutch would carry the team on his back. Heres hoping Oiler Management Adds to our 29th place team.
The idea that Eberle can and will shoot more is an interesting one, and one that I'm open to being convinced of.
When doing the research for this piece, I didn't come across a player who was able to manage a big spike in shot totals. As a rule, the pattern I saw was the same pattern that Crosby/Stastny showed - if shot totals stayed the same over the first two seasons, they generally stayed in the same range on the career.
However, just because I didn't find players who did that doesn't mean they aren't there - if anyone can think of an example (I looked through most of the NHL's best goal-scorers and couldn't find one) I'd love to see it.
JW although you are accurate in your assessment.....that being shots taken times shooting %, one needs to also factor in the goalie you are shooting at, and his save %.
I suspect that JE shots taken will also be attached to his ice time, he did not get first line ice time last year, so he could actually lead the NHL in shots taken.
I think the more telling stat would be the quality of the shots taken.....hard to measure this one!
Slightly off topic, but I am seeing (in these comments and in other threads) mention of Klefbom. My understanding is that he stays in SEL for another year. Has that changed?
Thats true and honeslty how many players in the NHL maintain an annual 75+ point a season avg? People here need to be realistic, a lot seem to think in a year or two our whole top line is going to have 100 point players on it and be good for a decade. Its just not realistic. I'm not saying it isn't possible for maybe a season but very unlikely. I also never see Hall hitting 80 points, hes a wrecking ball not a sniper and thats okay he won't need to put up those kind of points.
I feel the same expectations are being put on Gagner. I'm fine with the 45-50 points a season as a second line center. I just think he needs to bring a little more defensively and physically to make this team more competitive. Also I met Gagner and they have him listed at 5'11", no way I'm 5'6" and we were almost the same height.
Oilers agree to a one year deal with Peckham apparently.
More like Peckham accepts qualifying offer.
If he didn't he would have been awarded less in arbitration..... is that even possible?????
@Dman I dunno, do they have that long to accept? Apparently it's for $1.075 million. Seems reasonable I suppose.