How many goals will Jordan Eberle score next season?
Jonathan Willis
July 16 2012 09:27AM
Jordan Eberle had a great 2011-12 season. However, his goal-scoring was largely shooting percentage-based – does that mean it’s going to drop off, or is Eberle one of the league’s rare high-percentage shooters?
To try and answer that question, I decided to look at a group of 15 players since the mid-1990’s who had posted shooting percentage totals similar to Jordan Eberle over their first two seasons. The list is as follows, with the group average compared to Eberle’s totals over his first two seasons at the bottom:
| Rk | Player | From | To | GP | G | A | PTS | S | S% |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Mark Parrish | 1999 | 2000 | 154 | 50 | 31 | 81 | 281 | 17.8 |
| 2 | Jonathan Toews | 2008 | 2009 | 146 | 58 | 65 | 123 | 339 | 17.1 |
| 3 | Paul Stastny | 2007 | 2008 | 148 | 52 | 97 | 149 | 323 | 16.1 |
| 4 | Alexander Radulov | 2007 | 2008 | 145 | 44 | 51 | 95 | 279 | 15.8 |
| 5 | Evgeni Malkin | 2007 | 2008 | 160 | 80 | 111 | 191 | 514 | 15.6 |
| 6 | Steven Stamkos | 2009 | 2010 | 161 | 74 | 67 | 141 | 478 | 15.5 |
| 7 | Lee Stempniak | 2006 | 2007 | 139 | 41 | 38 | 79 | 266 | 15.4 |
| 8 | Thomas Vanek | 2006 | 2007 | 163 | 68 | 64 | 132 | 441 | 15.4 |
| 9 | Ilya Kovalchuk | 2002 | 2003 | 146 | 67 | 51 | 118 | 441 | 15.2 |
| 10 | Ryan Malone | 2004 | 2006 | 158 | 44 | 43 | 87 | 292 | 15.1 |
| 11 | Dany Heatley | 2002 | 2003 | 159 | 67 | 89 | 156 | 454 | 14.8 |
| 12 | Martin Havlat | 2001 | 2002 | 145 | 41 | 51 | 92 | 278 | 14.7 |
| 13 | Alexander Semin | 2004 | 2007 | 129 | 48 | 47 | 95 | 335 | 14.3 |
| 14 | Sidney Crosby | 2006 | 2007 | 160 | 75 | 147 | 222 | 528 | 14.2 |
| 15 | Jonathan Cheechoo | 2003 | 2004 | 147 | 37 | 26 | 63 | 269 | 13.8 |
| Average | 151 | 56 | 65 | 121 | 368 | 15.3 | |||
| * | Jordan Eberle | 2011 | 2012 | 147 | 52 | 67 | 119 | 338 | 15.4 |
As we can see, the averages compare very well to Eberle’s two-year totals, so this would seem to be a comparable group. How did they do in their third NHL season?
To answer that question, I’ve nixed Alexander Radulov (he left for Russia after his second NHL season) and gathered the numbers for this group’s third year:
| Player | GP | G | SH | SH% |
|---|---|---|---|---|
| Mark Parrish | 70 | 17 | 123 | 13.8% |
| Jonathan Toews | 76 | 25 | 202 | 12.4% |
| Paul Stastny | 45 | 11 | 118 | 9.3% |
| Evgeni Malkin | 82 | 35 | 290 | 12.1% |
| Steven Stamkos | 82 | 45 | 272 | 16.5% |
| Lee Stempniak | 80 | 13 | 162 | 8.0% |
| Thomas Vanek | 82 | 36 | 240 | 15.0% |
| Ilya Kovalchuk | 81 | 41 | 341 | 12.0% |
| Ryan Malone | 64 | 16 | 125 | 12.8% |
| Dany Heatley | 31 | 13 | 83 | 15.7% |
| Martin Havlat | 67 | 24 | 179 | 13.4% |
| Alexander Semin | 63 | 26 | 185 | 14.1% |
| Sidney Crosby | 53 | 24 | 173 | 13.9% |
| Jonathan Cheechoo | 82 | 56 | 317 | 17.7% |
| Total | 958 | 382 | 2810 | 13.6% |
| Average | 68 | 27 | 201 | 13.6% |
The games played total is lower, but I wouldn’t read too much into that – it’s really a function of three players (Stastny, Heatley and Crosby) missing time in their third seasons. Overall, shooting percentage fell significantly – Stamkos and Cheechoo were the significant exceptions, though Cheechoo would fall off the map over the next two seasons – but an increase in shot rates made up the vast majority of the difference.
Based on this group, we would expect Jordan Eberle to see a jump in total shots, a slight dip in shooting percentage, and maintain similar goal-scoring numbers next season. Or would we?
The Other Way of Looking At It

In our initial look at this problem, we considered the first and second years of these players as one sample, not bothering to split up those two seasons to see how much progress each player made. If we do that, how does Eberle compare to the average?
| Player | 1GP | 1G | 1S | 1SH% | 2GP | 2G | 2S | 2SH% |
|---|---|---|---|---|---|---|---|---|
| Mark Parrish | 73 | 24 | 129 | 18.6% | 81 | 26 | 152 | 17.1% |
| Jonathan Toews | 64 | 24 | 144 | 16.7% | 82 | 34 | 195 | 17.4% |
| Paul Stastny | 82 | 28 | 185 | 15.1% | 66 | 24 | 138 | 17.4% |
| Evgeni Malkin | 78 | 33 | 242 | 13.6% | 82 | 47 | 272 | 17.3% |
| Steven Stamkos | 79 | 23 | 181 | 12.7% | 82 | 51 | 297 | 17.2% |
| Lee Stempniak | 57 | 14 | 100 | 14.0% | 82 | 27 | 166 | 16.3% |
| Thomas Vanek | 81 | 25 | 204 | 12.3% | 82 | 43 | 237 | 18.1% |
| Ilya Kovalchuk | 65 | 29 | 184 | 15.8% | 81 | 38 | 257 | 14.8% |
| Ryan Malone | 81 | 22 | 139 | 15.8% | 77 | 22 | 153 | 14.4% |
| Dany Heatley | 82 | 26 | 202 | 12.9% | 77 | 41 | 252 | 16.3% |
| Martin Havlat | 73 | 19 | 133 | 14.3% | 72 | 22 | 145 | 15.2% |
| Alexander Semin | 52 | 10 | 92 | 10.9% | 77 | 38 | 243 | 15.6% |
| Sidney Crosby | 81 | 39 | 278 | 14.0% | 79 | 36 | 250 | 14.4% |
| Jonathan Cheechoo | 66 | 9 | 94 | 9.6% | 81 | 28 | 175 | 16.0% |
| Average | 72 | 23 | 160 | 14.3% | 79 | 34 | 208 | 16.1% |
| Jordan Eberle | 69 | 18 | 158 | 11.4% | 78 | 34 | 180 | 18.9% |
In the first year, things look very comparable – Eberle’s shooting percentage (and consequently his goal-scoring) is a bit lower than the group average, but overall he’s in the range. The group managed 2.22 shots/game, on average; Eberle managed 2.30.
In year two, things change dramatically – because while our average group enjoys a modest bump in shooting percentage and a big bump in shots-per-game (they go from 2.22 shots/game up to 2.63 shots/game), Eberle sees no increase in shots-per-game and a massive increase in shooting percentage. Eberle literally goes from firing 2.30 shots per game in his rookie season to 2.31 as a sophomore.
The fact that Eberle’s increase – unlike our group average – is based on shooting percentage and not an increase in shots is troubling, because it raises doubts that his shot totals will increase in the same manner that the group as a whole did. We also know, barely short of a certainty, that his shooting percentage is going to fall from his second year totals.
Knowing what we do, there are three individuals on the chart above worth looking at in more detail: Paul Stastny, Sidney Crosby and Jonathan Cheechoo. What makes those three interesting?

Stastny and Crosby are of interest because they’re the only two players from our sample to see their shot totals in their second season either decrease or show zero growth. Every other player saw their shot totals improve significantly. In both cases, the players went on to show negligible growth over the rest of their careers to date. Stastny fired 2.26 shots/game as a rookie, while on his career he’s fired 2.37 shots/game; Crosby fired 3.43 shots/game as a rookie and his career average currently sits at 3.39 shots/game.

Cheechoo is of interest because he’s the only player on this list with a similar improvement in shooting percentage. Like Eberle – and like nobody else on this list – his shooting percentage jumped ~160 percent from year one to year two. In Cheechoo’s case, he was able to ride the shooting percentage wave for one more season before a long, slow, slide pushed him into the AHL. In his last NHL season (with Ottawa in 2009-10) he scored five goals on 117 shots (4.27 SH%) and he’s now been an ~11% shooter over two AHL seasons.
What are you saying!?!?

It’s important not to draw too firm a conclusion from the players we’ve looked at above – this is a small group and it gets smaller when we look at three individuals who relate to Eberle in some way. However, based on this data, if I had to project how Eberle fares next season I’d go with the following:
- A small increase in shots/game
- A large decrease in shooting percentage
- A significant decrease in goals scored
If I’m forced to pick a number? Over a full season I’d guess Eberle fires the puck ~190 times and scores ~26 goals. There’s any number of ways that could be wrong – particularly if Eberle finds a way to increase the number of shots he takes this season in a significant way – but if I were drawing a line in the sand that’s where I’d put it. I do not expect him to match 2011-12's totals in 2012-13.
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@Jonathan Willis
Best shot in the game? No. Best backhand in the game? Absolutely!!!
@gcw_rocks
It's likely possible, but would involve going through the game charts. I don't know of a function to separate it.
One thing to factor though, is that Eberle played less minutes then the vast majority of top line players.
It would be totally resonable to see his minutes increase by 20% next year, which should give close to 20% more shots.
@OB1 Team Yakopov - F.S.T.N.F
Eberle's ice-time is worth noting, no question.
Also worth noting: the fact that he played middling competition and a ton of offensive zone time this year. If Krueger decides to use Eberle more, the minutes will get much, much harder than they were this past season.
No injuries to Ebs or Nuge would be a big help. So will the 20+ min/game that he'll be playing compared to last season. His shooting percentage will drop for sure, but he will end up with way more shots.
@ JW
Maybe, I'm sure he could find an extra 2 minutes of shelterd time for Ebs if he really wanted.
That said, Eberle and Hall are 3rd year pro's now and should be starting to play power vs power.
I am having deja Vu.
JW, didn't you write a similar article about Brule a few years ago. You stated that he wouldn't sustain his incredible shooting percentage after his 17 goal campaign.
The response was similar... hence the deja vu.
The extrapolation on the Brule supposition was that the Oil should "sell high" since Brule had some good trade value at the time and could get a good return. In retrospect that would have been pretty friggin smart. You've taught me to look at shot percentages seriously now.
So Feb and March Smyth and Horcoff's time goes down. Right? They were sheltering the kids?
Eberle's totals those months 14 goals in 28 games.
@ Bucknuck
Just like Jones wouldn't be close to his 18 goals again?
@Jonathan Willis
shots....definitely more shots. With a healthy squad and proper puck feeding from the D, and Hodichuck/Eager being unleashed to set the rules of touching the kids, we will see more shots from the top 2 lines.
I'd guess but how many games are we expecting the teams to play this season?
@Ogden Brother Jr. - Team Strudwick for coach
Is this the article you're talking about? Because I can't recall making the specific claim you identify me with (though certainly others did).
Still, you raise a good point: nobody is infallible; I'm certainly not.
But then, I'm not asking people to accept this viewpoint based on my personal reputation, either - I'm looking at historical examples and expecting Eberle to follow roughly the same course.
The next thing to do would be to try and decide how many more shots he can put up - because I didn't go into detail there; I was more interested in how guys with his shooting percentage through two years fare in the third year.
I'd love to see an example of a guy like Eberle - with fairly stagnant shot rates over two seasons - who progressed by leaps and bounds in that department in year three. I haven't seen it, hence my conclusion. If I see that it's a relatively common occurrence for this player-type, I'm very open to adjusting the estimate up.
But the idea that Eberle's shooting percentage will fall should be uncontroversial. 18.9% is far and away the best in the league over any kind of lengthy span, and far better than the 11.4% Eberle managed as a rookie. I'm convinced it's going to fall.
@Bucknuck
the difference is that Brule was clearly and anomaly, but Ebs should maintain a top 20 shooting percentage in the league, if not higher for the duration of his next contract at least.
Is it really that far fetched that Eberle ends up with 50 more shots next year, thus making up for a lower shooting percentage? Put up 230 shots with a 13% average gives him 30 goals.
Barring injury I don't think it's far fetched that the kid comes up with 30+.
I sort of expect that eventually Yakupov takes the toughs and Eberle crushes seconds. Not next year though.
@Jonathan Willis
What happens when you look at players by age instead of years played?
His shooting percentage may be high and shots low, but watching the games he didn't take very many shots from outside areas. Most of the shots were from "high percentage areas." I know this doesn't fall into a measurable stat but rather seeing alot of his goals.
I HATE THIS WEBSITE JORDAN EBERLE IS A GOD I AM GOING TO GO LIVE UNDER A BRIDGE AND BAMBOOZLE TRAVELLERS AS THEY CROSS OVERHEAD BLOO BLOO BLOO BLOO
I hate this website too Wanye, can't quote anymore.
Also, your shift button appears to be stuck again.
@Jonathan Willis
I'd also be curious to see this done with shots/60 instead of per game. I'm not suggesting it would necessarily tell a different story, but I'm curious.
@Ogden Brother Jr. - Team Strudwick for coach
That's the thing - I don't know how far-fetched it is.
Eberle's already a TOI leader on the PP on this team, and another minute at EV would make him an EV TOI leader too.
Now, his SOG totals have been stagnant for two seasons - is it reasonable an increase in ice-time and natural progression that he makes the ~30% increase in shots that you're postulating?
I don't know the answer to that, and I'm open to being convinced. What I have seen suggests to me that such a jump is unlikely, but then what I have seen isn't conclusive enough for me to feel confident in that statement.
@Wanye
Agreed. On all counts. TO THE BRIDGES, PEOPLE!
@Ogden Brother Jr. - Team Strudwick for coach
@bleedingoil @OB Jr
I am not comparing Brule to Eberle. I am comparing the irrational angry reaction by the people who read the article.
Jones didn't maintain his shooting percentage, just as predicted. He did get more shots and his goal totals reflect that.
For the record, my bet is that Eberle has a career shooting percentage in the top ten, and his shots go up, so that he stays as a 30 goal man most of his career.
@TigerUnderGlass
Age and shots/60 are both interesting ideas to look at, and ones that I haven't really dug into yet.
Worth noting on the latter point: Eberle's ice-time was really similar in both years one and two, so there wasn't a big shots/60 jump for him.
JW,
Why do you think it will be so hard for him to shoot more. He was 91st in SOG last year.
He and Bobby Ryan were the only 30-goal scorers with fewer than 210 shots, and Ryan had 204.
So let's say Eberle gets 210 shots next year and scores 34 goals.
Then he has a 16.2 SH%...I don't think that is unrealistic.
He will likely shoot more because he'll also avg more than 17:35/game this year.
If he plays 19 min/game and kept the same shots per minute played this year then he will be at 210.
Last year he averaged a shot every 7.6 minutes...If he plays 19 min and kept same average he'd be right around 210. Based on 80 games.
I agree his SH% likely goes down, but his total shots will go up.
I don't think it's far fetched that a kid with 2 years under his belt ends up shooting more.
@Jason Gregor
I don't necessarily think it will be so hard for Eberle to get his shot totals up, I'm just not convinced it's going to happen.
I'm betting the shooting percentage falls a little more than you expect it to, though - since the lockout, only four players have maintained a SH% north of 16.0% - two crease-crashers (Holmstrom, Brunette) one very selective shooter (Tanguay) and one freak (Stamkos).
@Ogden Brother Jr. - Team Strudwick for coach
It doesn't sound far-fetched, but how often does a 22-year old who saw no increase in shots/game between years one and two see a big spike in season three?
I don't know, and I don't think you do either.
James Neal, 171, 200, 222(pro-rated), 329
Giroux 67 in 42, 145, 169, 242
Perry 98 in 56, 194, 200, 283
My mistake, I guess year 4 is when we should expect a shot increase.
What if Eberle benefited from the absence of Hall and RNH?
He was now "the guy." He was the ones taking the shots as opposed to them. There are only so many shots that can be taken in a game.
It may have inflated his stats.
I think I was looking at shots/60 more in terms of general expectations for players than something with Eberle specifically.
There are players who've had shot total jumps, around years 3 or 4, but I'd like to know how much of that is increased ice time and how much an increase in shot rate.
50 goals!
Agree with Koolaid.
50 goals if he shifts to the middle as the Oilers second line center. If he stays on the right side next season. he pots 31.
One more shot every 2.73 games would get him to 210. I think with extra 90 seconds a night he could do it...
Either way his SH% will drop, but if he shoots more it won't drop too far.
Ryan Jones did this the past two years..
2011...18 goals on 126 shots for 14.3% 2012... 17 goals on 137 shots for 12.4%
While he dropped almost 2% his total goals only went down by one...
JW,
Is there a way to calculate SH% on quality scoring chances? One thing I have notices with Ebs, especially compared to Hall or other Oilers, that when he is in a good position to score, he does. He hits the open corners, raises the puck when needed or takes that extra second before shooting. He also rarely takes pointless shots from bad angles (ala Moreau)that many of the guys with high shot totals do.
Players with 250+ shots are usually shooting from everywhere and that decreases they SH% a fair amount and can be deceiving compared to a player who waits for quality scoring chances to shoot.
Then would it not be quality of scoring chance SH% then just plain SH%. IS than not why dmen on the power play have low single digit SH%?
Based on that theory, I don't think Ebs shooting % goes down as much as you are suggesting, and maybe only drop by 2% or so.
With all of your comparisons, one thing they fail to do is show that most of those players that were wingers, ended up getting a centre to play with as talented as RNH after their first year and that centre having the likelihood to improve each year for the next few years.
I would suggest that with increased playing time as well as RNH improving even more at his sick passing, the Ebs could easily increase his shots by 15%, most of those additional shots being of a quality scoring nature. Even if his shooting position dropped 2%, I can see him equalling last years goal total.
I obviously back that up with mathematical statistics because I have no idea if a fairly accurate SH% on quality scoring chances even exists.
The other major factor is who plays the left wing. If it is Hall, Ebs will likely get less shots than if Hall was on another line and Ebs is that lines primary shooter.
In the long run, I see Ebs as a 30G 50A type of player. Hall more of a 35G 35A player and RNH a 15G 70A type of player. Yes I think RNH will be the teams leading scorer for many years to come.
@TigerUnderGlass
Yeah, I'm digging into it now. Hopefully I'll have something sometime this week.
I really dont care if his goals are at 26 but his assists go up by another 20.
Maybe i'm over simplifying, and 1 season probably isn't the best as far as sample size. But if the numbers show he is the best shooter in the game... maybe he is the best shooter in the game?
Excellent. I look forward to it. I'm leaning towards PP time being a bigger factor than most expect.
"It doesn't sound far-fetched, but how often does a 22-year old who saw no increase in shots/game between years one and two see a big spike in season three?"
Because he was on a team that finished 30th and 29th. What happens when we're 15th or 10th best. Shots taken should go up ... NO?
@DieHard
Yeah it would be interesting to see what happens to comparable players if overall team shots go up. I have nothing to back this up but werent the oilers one of the worst for being outshot last year?
I think it will depend a lot on the type of team game Kreuger hopes to impliment .
Oilers are presently like a golf game - DRIVE FOR SHOW AND PUTT FOR DOUGH . We have the firepower over last few seasons with Yakupov in that perception , but still lack the middle game and finishing elements (short game ,chipping and putting so to speak ) . So far only J.Schultz (unknown quantity as yet ) has been added . Other than the drive for show (our young forward elites ) not much else has been done to upgrade the rest of our game .
I don't know what he's going to do for shots but I do know this, whenever he takes a shot, in my mind he has a good chance of scoring. It's a goal-scorer's shot. . . reminds me of Mike Bossy. Not in velocity. Just that he seems to instintively seems to know where to shoot and the goalie usually has to move to make a save.
If he doesn't beat his 34 goals of last year, his assist total is going to increase. Oiler's are going to score more goals, so I figure he's going to be more than a point per game player.
42 goals next year.
Eberle is money, that's why his shooting % is high. Look at those goals on the highlights; he's not doing the ol' Heatley clapper everytime the puck is in his proximity, Eberle picks his corners and scores a lot on dekes. Not to mention the years of easy tap-ins by virtue of being THE gifted right hander to recieve all of the Nuge's passes on the PP. Hall-L, Yakupov-L, Nuge-L. Gagner and Hemsky both shoot right, but I would call them the pass first players.
In thinking about the PP, how interesting would it be if Yakupov could man the point if his shot and release are the real deal. Eberle-RNH-Hall up front, J.Schultz-Yakupov on D. That is ridiculous for the next 15 years.
We were 2nd last in shots per game and difference in shots for and against.
Shots for game average was 29.7 and we were 26.7.
Shot differential was -4.
So we ever get back to average we are looking at roughly 3 shots per game or 246 more shots in a year. Take 8% of that and you get 20 more shots for Eberle and that's without him changing much at all other than the team being better.
I concur. Right O my friend.
As some have noted, there is a big flaw in this Willis piece as he has not done the analysis factoring in TOI.
Willis writes so many pieces for so many places, sometimes his analysis misses out key factors, like in this case, ice time. Quantity over quality.
Which makes this Willis post a whole bunch of handwaving, since TOI was not part of the analysis.
And in addition to TOI, one should probably look at zone starts and quality of competition.
For some who claims to be an advanced stats guy like Willis, this piece is rather shallow and shoddy.
The pageview whore won out over the advanced stats guy in this case.
@KOOLAID and @QUICKSILVER
50 is quite a jump. There are only 10 active players in the league that have had one 50 goal season. If we be honest with ourselves and remove the lucky seasons (Lecavalier, Perry, Hejduk) and then those who may not see it again (Jagr, Heatley, Iginla) that leaves 4 active players. He would be in a very elite group of players. It is possible, but for him to be our new 50 goal scorer, we need RNH, Yak or Hall to be our new setup man. For him to get 50 goals, we need to see 100 assists from a couple players. We have the skills, but in todays league, it will be a tough job to pull off.
@gcw_rocks
Nice article. But You should have used this video
-----> http://www.youtube.com/watch?v=dYPcYuLynkA